Buying is harder than selling
A story-driven keynote for sellers about modern B2B buying: messy, high-risk, and a little dramatic.
What should’ve been a “simple” purchase turns into an absurd obstacle course. Proof that you can have a budget, a timeline, and a dream… and still end up in buyer chaos.
Former top-performing AE Renko switches seats and becomes a first-time buyer in his new job. When the stakes turn high and his reputation is on the line, none of his old sales tactics work.
A Mamma Mia moment reshapes how he sees enablement and sales, showing what modern buying really feels like.
This keynote reveals what buyers are up against behind the scenes, and what top sellers do differently to reduce risk, create clarity, and help buyer groups make informed decisions without spiralling.
A talk about growth, empathy, and why the future of sales isn’t pushing harder… but making buying easier.
Format: 20-30 min keynote + optional Q&A
Remote or on-site
Audience: B2B Sales/CS Reps, Sales/CS Leaders, Enablement, GTM teams handling complex deals
Why book this keynote?
Teams walk away with:
A mindset shift grounded in modern research (JOLT, Challenger, Gartner, and decision psychology) that shows how people still buy from people — even in the age of AI.
A clear understanding of the human side of modern B2B buying — how even well-intended buyers struggle when decisions carry personal and organizational risk.
A clear model for how sellers can support buyers under risk, using sense-making, multithreading, and shared plans to build alignment and deal momentum.
The talk balances insight with entertainment and storytelling, keeping audiences engaged while delivering real substance — making it well suited for Sales Kickoffs, offsites, and leadership or training events.
Delivered by an award-winning speaker with enterprise sales and enablement experience, consistently rated as reliable, credible, and easy to work with.
Award-winning speaker, trainer and host.
The Speaker
TEDxKiel (Germany, 2015)
Winner Toastmasters Humorous Speech Contest District 95 (Prague, 2015)
KCRW-Radio (Berlin, 2019 to 2021)
Sales Enablement Summit (Berlin, 2025)
Countless storytelling events such as The Bear, 4 eyes, Cosmic,...
The Host
European Juggling Convention (Netherlands, 2016)
Pepsi Boston - Schwuz (Berlin, 2022)
The Bear Storytelling (Berlin, 2020 - current)
Impromptu Speaking Championshionship - Telefonica (Berlin, 2016 & 2017)
The Enabler
GTM Enablement Lead (Berlin, 2023 - current)
President and Board - Mercury Toastmasters (Berlin, 2014-2017)
Crushing Public Speaking - Dreamers And Do'ers / Impact HUB (Berlin, 2018)
Persist Summit Berlin - Workshop Leader (Berlin, 2018)
The Coach
TEDxGhent - Speakers Coach (Belgium, 2015)
TEDxUniPotsdam - Speakers Coach (Potsdam, 2018)
Storytelling Training - LIH (Berlin, 2025)
President and Board Member - Mercury Toastmasters (Berlin, 2014-2017)
Praise from Past Audiences
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Creative, insightful, and genuinely engaging from start to finish.
G. Zaidenberg, Director Customer Success - Leapsome - 2025
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I never viewed our sales process from the buyer seat like this. It was a reset for how we should be selling.
K.J - Berlin - 2025
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Unforgettable. You were a fantastic Gala master. I highly appreciate your energy, humour and your coolness on stage.
J.S. - Berlin - 2017
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The concepts werent new to me, but the way Renko presented them was new and it was the first time it actually clicked for me.
Onboarding Manager - Leapsome - 2025
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It felt like a tragicomedy of what buying looks like behind the scenes. I kept laughing, and I kept thinking, ‘Yep, that’s exactly it.’
T. Erhard - Project Hype - 2025
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People kept quoting him afterwards. That’s the sign for a great keynote.
H. Moeller - LIH - 2025
