What should’ve been a “simple” purchase turns into an absurd obstacle course. Proof that you can have a budget, a timeline, and a dream… and still end up in buyer chaos.

Former top-performing AE Renko switches seats and becomes a first-time buyer in his new job. When the stakes turn high and his reputation is on the line, none of his old sales tactics work.

A Mamma Mia moment reshapes how he sees enablement and sales, showing what modern buying really feels like.

This keynote reveals what buyers are up against behind the scenes, and what top sellers do differently to reduce risk, create clarity, and help buyer groups make informed decisions without spiralling.

A talk about growth, empathy, and why the future of sales isn’t pushing harder… but making buying easier.